[vc_row dfd_bg_style=»image» dfd_bg_image_new=»18421″ dfd_bg_image_repeat=»no-repeat»][vc_column width=»1/2″][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»40″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»40″ screen_tablet_spacer_size=»35″ screen_mobile_spacer_size=»35″][dfd_single_image image=»18422″][/vc_column][vc_column width=»1/2″][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»70″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»20″ screen_tablet_spacer_size=»20″ screen_mobile_spacer_size=»20″][dfd_heading content_alignment=»text-left» enable_delimiter=»off» title_google_fonts=»yes» title_custom_fonts=»font_family:Asap%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal» style=»style_02″ title_font_options=»tag:h3|color:%232b2b2b» subtitle_font_options=»tag:h5|font_size:15|color:%232b2b2b|letter_spacing:5″ title_responsive=»font_size_mobile:30|line_height_mobile:38″ subtitle_responsive=»line_height_mobile:22″]Creamos Smart Content [/dfd_heading][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»40″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»40″ screen_tablet_spacer_size=»35″ screen_mobile_spacer_size=»35″][dfd_tta_tabs style=»classic_empty» border_radius=»42″ font_size=»14″ show_separator_line=»off» icon_size=»30″ active_section=»1″][vc_tta_section title=»El servicio» tab_id=»1461222081426-5536879a-29ca»][vc_column_text]Smart content es un concepto reciente que otorga al contenido un papel protagonista en las acciones de marketing digital. El smart content supone adaptar la experiencia del usuario a sus intereses; para ello, los contenidos que se ofrecen se modulan gradualmente de acuerdo con sus necesidades. Así, los leads que retornan a nuestro sitio web encontrarán una oferta de contenidos lo más ajustada posible a lo que están buscando.[/vc_column_text][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»35″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»35″ screen_tablet_spacer_size=»35″ screen_mobile_spacer_size=»35″][progressbar height=»15″ main_layout=»layout-1″ percent=»85″ title=»Crecimientos en el proceso de Lead nurturing y lead scoring.» font_options=»tag:div» number_font_options=»tag:div»][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»15″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»15″ screen_tablet_spacer_size=»15″ screen_mobile_spacer_size=»15″][progressbar height=»15″ main_layout=»layout-1″ percent=»90″ title=»Casos con personalización de la navegación» font_options=»tag:div» number_font_options=»tag:div»][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»15″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»15″ screen_tablet_spacer_size=»15″ screen_mobile_spacer_size=»15″][progressbar height=»15″ main_layout=»layout-1″ percent=»95″ title=»Mejora de la experiencia de usuario» font_options=»tag:div» number_font_options=»tag:div»][/vc_tta_section][vc_tta_section title=»Objetivo» tab_id=»1461222118253-a66ecaad-5323″][vc_column_text]El smart content tiene el objetivo de crear una experiencia positiva para el usuario, siendo lo más personal posible, con la que se sienta identificado. Esto no sólo ayuda a crear vínculos de confianza, sino también influye en el cliente en el proceso de compra, acelerándola.

En esta ocasión se benefician tanto los clientes como la empresa: de cara al usuario, éste encuentra la información que más le interesa y, por parte de la empresa, mejora sus oportunidades. El smart content también mejora el posicionamiento SEO e influye positivamente en el porcentaje de rebote, en el tiempo de estancia o en la experiencia del usuario.[/vc_column_text][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»160″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»0″ screen_tablet_spacer_size=»0″ screen_mobile_spacer_size=»0″][/vc_tta_section][/dfd_tta_tabs][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»120″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»110″ screen_tablet_spacer_size=»100″ screen_mobile_spacer_size=»90″][/vc_column][/vc_row][vc_row bg_check=»row-background-dark» dfd_bg_style=»image» dfd_parallax_style=»dfd_vertical_parallax» dfd_bg_image_new=»18424″ dfd_bg_image_size=»initial» dfd_parallax_sense=»60″ dfd_row_responsive_enable=»dfd-row-responsive-enable» css=».vc_custom_1588800175421{padding-right: 40px !important;padding-left: 40px !important;}» responsive_styles=»padding_left_tablet:0|padding_right_tablet:0|padding_left_mobile:0|padding_right_mobile:0″][vc_column dfd_column_responsive_enable=»dfd-column-responsive-enable» responsive_styles=»padding_left_tablet:20|padding_right_tablet:20|padding_left_mobile:20|padding_right_mobile:20″][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»160″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»100″ screen_tablet_spacer_size=»90″ screen_mobile_spacer_size=»80″][dfd_heading module_animation=»transition.flipXIn» enable_delimiter=»off» title_google_fonts=»yes» title_custom_fonts=»font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20italic%3A400%3Aitalic» style=»style_01″ title_font_options=»tag:h5|font_size:40|line_height:60|letter_spacing:0″ subtitle_font_options=»tag:h5|font_size:15|letter_spacing:5″ subtitle=»Fernando Pérez» subheading_margin=»margin-top:25px;» title_responsive=»font_size_mobile:30|line_height_mobile:44″]Detrás de cada gran proyecto, tenemos muchas horas de trabajo, intercambio de ideas constante, múltiples pruebas y mucho, pero mucho debate.[/dfd_heading][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»160″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»100″ screen_tablet_spacer_size=»90″ screen_mobile_spacer_size=»80″][/vc_column][/vc_row][vc_row force_equal_height_columns=»main_row» mobile_destroy_equal_heights_resolution=»1279″ dfd_row_config=»full_width_content» mobile_destroy_equal_heights=»yes»][vc_column width=»1/2″ dfd_column_responsive_enable=»dfd-column-responsive-enable» css=».vc_custom_1505227859632{padding-right: 2% !important;padding-left: 13% !important;}» el_class=»dfd_col-tablet-12″ offset=»vc_col-lg-6 vc_col-md-12 vc_col-xs-12″ responsive_styles=»padding_left_desktop:30|padding_right_desktop:30|padding_left_tablet:30|padding_right_tablet:30|padding_left_mobile:20|padding_right_mobile:20″][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»150″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»110″ screen_tablet_spacer_size=»100″ screen_mobile_spacer_size=»90″][dfd_heading module_animation=»transition.slideLeftIn» content_alignment=»text-right» enable_delimiter=»off» title_google_fonts=»yes» title_custom_fonts=»font_family:Asap%3Aregular%2Citalic%2C700%2C700italic» style=»style_02″ title_font_options=»tag:h3|color:%232b2b2b» subtitle_font_options=»tag:h5|font_size:15|color:%232b2b2b|letter_spacing:5″ subtitle=»Obtenemos resultados» title_responsive=»font_size_mobile:30|line_height_mobile:38″ subtitle_responsive=»line_height_mobile:22″]La Fórmula[/dfd_heading][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»50″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»45″ screen_tablet_spacer_size=»40″ screen_mobile_spacer_size=»30″][dfd_info_box module_animation=»transition.slideLeftIn» read_more=»more» icon_type=»custom» icon_image_id=»17639″ line_hide=»yes» style=»style-01″ title=»Necesidades» subtitle=»¿En qué demuestra su interés y por qué?» title_font_options=»tag:div|font_size:25|line_height:25″ subtitle_font_options=»tag:div|line_height:35″ font_options=»tag:div» link=»url:%23|title:%23|target:%20_blank» layout=»layout-07″ icon_size=»40″]Toda búsqueda va precedida de una necesidad, al igual que toda compra va precedida de una evaluación, por lo que deberás conocer a los distintos tipos de tu buyer persona.[/dfd_info_box][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»35″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»35″ screen_tablet_spacer_size=»35″ screen_mobile_spacer_size=»35″][dfd_info_box module_animation=»transition.slideLeftIn» read_more=»more» icon_type=»custom» icon_image_id=»17637″ line_hide=»yes» style=»style-01″ title=»Hábitos y comportamiento» subtitle=»¿Cómo se interactúa?» title_font_options=»tag:div|font_size:25|line_height:25″ subtitle_font_options=»tag:div|line_height:35″ font_options=»tag:div» link=»url:%23|title:%23|target:%20_blank» layout=»layout-07″ icon_size=»40″]Con qué botones interactúa, en qué secciones, en qué página o apartado pasa más tiempo, qué búsquedas repite, etc.[/dfd_info_box][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»35″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»35″ screen_tablet_spacer_size=»35″ screen_mobile_spacer_size=»35″][dfd_info_box module_animation=»transition.slideLeftIn» read_more=»more» icon_type=»custom» icon_image_id=»17094″ line_hide=»yes» style=»style-01″ title=»Goals u objetivos» title_font_options=»tag:div|font_size:25|line_height:25″ subtitle_font_options=»tag:div|line_height:35″ font_options=»tag:div» link=»url:%23|title:%23|target:%20_blank» layout=»layout-07″ icon_size=»40″]¿Qué busca y cuál es la finalidad de su navegación? [/dfd_info_box][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»150″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»80″ screen_tablet_spacer_size=»70″ screen_mobile_spacer_size=»60″][/vc_column][vc_column width=»1/2″ column_responsive_mobile_classes=»dfd-remove-left-padding,dfd-remove-right-padding» column_responsive_mobile_resolutions=»dfd-apply-laptop,dfd-apply-tablet,dfd-apply-mobile» css=».vc_custom_1461926650864{padding-right: 3% !important;padding-left: 4% !important;}» el_class=»dfd_col-tablet-12 custom-remove-padding1500″ offset=»vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»0″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»0″ screen_tablet_spacer_size=»30″ screen_mobile_spacer_size=»30″][dfd_single_image image=»18430″][/vc_column][/vc_row][vc_row dfd_row_responsive_enable=»dfd-row-responsive-enable» css=».vc_custom_1505228086663{padding-right: 20px !important;padding-left: 20px !important;}» responsive_styles=»padding_left_desktop:0|padding_right_desktop:0|padding_left_tablet:0|padding_right_tablet:0|padding_left_mobile:0|padding_right_mobile:0″][vc_column dfd_column_responsive_enable=»dfd-column-responsive-enable» responsive_styles=»padding_left_desktop:30|padding_right_desktop:30|padding_left_tablet:30|padding_right_tablet:30|padding_left_mobile:20|padding_right_mobile:20″][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»120″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»100″ screen_tablet_spacer_size=»90″ screen_mobile_spacer_size=»80″][dfd_heading delimiter_settings=»border-bottom-style:solid;|border-bottom-width:1px;|width:100px;|border-bottom-color:#e0e0e0;» delimiter_margin=»margin-top:25px;» style=»style_01″ title_font_options=»tag:h4|color:%232b2b2b» subtitle_font_options=»tag:h5″ subtitle=»No dude en ponerse en contacto con nosotros por cualquier consulta.»]Déjenos su mensaje[/dfd_heading][dfd_spacer screen_wide_resolution=»1280″ screen_wide_spacer_size=»35″ screen_normal_resolution=»1024″ screen_tablet_resolution=»800″ screen_mobile_resolution=»480″ screen_normal_spacer_size=»35″ screen_tablet_spacer_size=»35″ screen_mobile_spacer_size=»35″][vc_row_inner][vc_column_inner][dfd_user_form preset=»preset3″ fake_check_layout=»forms_05″ module_animation=»transition.slideDownIn» text_area_height=»10″ vert_margin_btw_inputs=»10″ horiz_margin_btw_inputs=»10″ font_size=»13″ button_border_width=»1″ btn_message=»Envíenos un mensaje» btn_width=»dfd-option-size» btn_align=»center» email_subject=»Consulta desde AIRE.LIFE» input_background=»rgba(255,255,255,0.01)» border_color=»#e8e8e8″ text_color=»#565656″ button_border_color=»#353535″ button_border_color_on_hover=»#5b5b5b» button_backgrond=»#353535″ hover_button_backgrond=»#5b5b5b» button_color_text=»#ffffff» button_hover_color_text=»#ffffff» check_layout=»forms_05.php» check_layout_forms_05=»{«1«:{«text_name«:{«name«:«Nombre«,«required-1«:«1«,«akismet_comment_author-1«:«1«}},«2«:{«email«:{«required-1«:«1«,«name«:«Email«,«akismet_comment_author_email-1«:«1«}},«3«:{«text_name«:{«required-1«:«1«,«name«:«Asunto«}},«4«:{«textarea_name«:{«name«:«Mensaje «}}}»]From: {{text_name-1}}{{email-2}}
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